Lead, Transplant Brand, Thailand

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We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Working Environment and Location

• This position is onsite in CITY, STATE or CITY, COUNTRY    
• This position is hybrid and will require you to be onsite X days per week/month/quarter
• This position is a field-based opportunity in CITY, STATE
• At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Working Hours

Purpose and Scope

The Brand Lead exists to own the transplant portfolio’s strategy and business results, delivering both financial and non-financial KPIs outcomes through disciplined, insight-driven planning and execution. The role uniquely integrates cross-functional leadership, KEE/stakeholder influence, and compliant omnichannel activation to extend market leadership and accelerate sustainable, value-based growth.

Role and Responsibilities

•  Lead end-to-end brand strategy and annual brand planning, grounded in market insights, customer needs, and competitive dynamics.
• Translate strategy into actionable tactical plans and lead Brand Charter execution in partnership with cross-functional teams.
• Deliver financial performances for assigned portfolio in line with business commitments (at all financial cycles).
• Monitor performance drivers and continuously optimize resource allocation and ROI.
• Protect brand leadership through clear differentiation and strong account strategies, including exclusivity and key account priorities and accelerate sustainable growth through differentiation and value-driven customer adoption.
• Partner with stakeholders to reinforce treatment pathways, protocols, and institutional support with innovation.
• Act as the brand expert and credible partner to key external experts (KEEs) and relevant stakeholders.
• Plan and participate in strategic customer engagements, including joint field visits, advisory discussions, and scientific/educational interactions.
• Equip Sales with clear guidance, insights, and effective promotional tools to drive focused execution in prioritized accounts.
• Track effectiveness of campaigns and activities; convert insights into improvement actions.
• Lead cross-functional initiatives and projects (including external vendors) to improve patient care and system readiness, with disciplined planning, budgeting, and delivery.
• Champion agile ways of working to accelerate execution speed and cross-team alignment.

Continue:Role and Responsibilities

• Develop and implement digital/virtual engagement initiatives aligned with brand strategy and omnichannel priorities.
• Ensure strong coordination with PS&T/SFE to optimize customer engagement and field impact.
  Own tactical budget planning and tracking (A&P), ensuring accurate reporting and proactive risk management.
• Ensure strong governance across planning, approval, implementation, and post-activity review.
• Ensure full compliance with internal SOPs and external codes (e.g., PReMA), including VEEVA/VEM requirements, documentation readiness, and training completion.
• Role-model integrity and actively promote a culture of ethical engagement.

Essential Qualifications

• Holds a bachelor’s degree in pharmacy, Medical Sciences or related fields
•  Has 3-5+ years of experience as a sales/medical representative with a good track record in consistently delivering results
•  Has 1-3 years’ marketing and/or brand management experience.
•  Able to communicate clearly, concisely, and effectively with others, both one-on-one and in a group to drive the business forward
•  Strategic leadership – ability to drive both short and long-term brand growth and profitability
•  Sound analytical and problem-solving skills
•  Sound understanding or qualifications in marketing related principles.
•  Sound analytical skills – ability to translate analysis into insights, sustainable strategies, and actionable plans
  • Ability to work independent as well as a team
•  Has Good Knowledge Microsoft Office and Window based computer applications.
•  Has Good Command of written and spoken in English.

Preferred Qualifications

• Strong leadership with customer and good interpersonal skill.
•  Good Self-control and able to work under pressure.
•  Ability to make decisions and response to solve problems immediately and effectively.
•  Knowledge of the country’s healthcare market, policies, future development plans, trends and devising appropriate action plans
•  Has 3-5+ years of pharmaceutical experience, Nephrology or Transplant experience will be advantage
•  Post-graduate degree in marketing/management will be advantage.
•  Strong capabilities with established key values and behaviours for success including 1) Innovation, 2) Integrity, 3) Impact, 4) Courage, 5) Sense of Urgency, 6) Collaboration, 7) Outcome Focus and 8) Accountability

Benefits

Careers | Astellas

Salary Range

Why Astellas

• We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. 
• People who act with unwavering integrity and are deeply committed to making a tangible impact. 

Learn more at Astellas.com

Our Organisational Values and Behaviours

Skills and Capabilities