Title:  Lead, Xtandi Brand, Vietnam

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We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Working Environment and Location

• This position is onsite in Ho Chi Minh Vietnam
• At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Working Hours

Purpose and Scope

To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for Oncology Products. 

Role and Responsibilities

Product management

• Play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements.
• Monitor the brands proactive approach towards the hospitals (Private & Government).
• To lead in new product launches.
• Optimize pricing based on market price dynamics; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
• Ensure that marketing strategies and tactical activities are developed and implemented to improve market performance.
• Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research.

KOLs relationship

• Classify HCPs and build visiting plan to deliver communication plan, marketing activities to achieve goal of assigned products.
• Build up and maintain business relationships with target customers, pharma industry leaders.

Branding

• Develop advertising, promotion and communication campaigns.
• Prepare promotional materials and field force tools such as brochure, leaflet, banner, stand, gimmicks, communication plan for assigned products and provide to relevant KOLs, HCPs.
• Coordinate to other departments as well as Regional marketing department to conduct and implement approved marketing plan.
• Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives.

Continue:Role and Responsibilities

Essential Qualifications

• Bachelor of degree in Marketing/ Science or relevant fields.
• Pharmacy Science degree would be an advantage.
• At least 3 years experiences in product management/marketing with Global Pharmaceutical Company.
• Having good understanding of Vietnam Pharma Business, government hospitals tender process, MOH healthcare insurance system.
• Having strong networking/ connection with Key Opinion Leaders in Oncology in Vietnam is an advantage.
• Fluent spoken and written in English as well as Vietnamese.
• Ability to work independently under high pressure.
• Good communication skills, negotiation and presentation skills, persuasive skills.

Preferred Qualifications

Benefits

Careers | Astellas

Salary Range

Why Astellas

• We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. 
• People who act with unwavering integrity and are deeply committed to making a tangible impact. 

Learn more at Astellas.com

Our Organisational Values and Behaviours

Skills and Capabilities