Patient Value Partner, Zolbe, Malaysia

Job Family

Purpose and Scope

Overall Summary

The Patient Value Partner (PVP) has 360°responsibility of the Gastrointestinal Oncology Portfolio within their key customer accounts in Malaysia. Responsible to work with relevant internal and external stakeholders to uncover opportunities to transform patients’ outcomes and strategically position Astellas as Partner of Choice for key accounts. The PVP directly supports the achievement of overarching brand initiatives and long-term commercial targets.

• With a patient centric mindset, the PVP is required to utilize Key Account Management approach and Project Management skill set at the key account level
• Identify and activate targeted key prescribers (e.g. Medical Oncologists), key stakeholders and decision makers for all key accounts (mainly Private Segment, with certain Public Hospitals) to deliver the highest level of scientific acumen - both clinical and technical value, helping the healthcare customer meet their unique patient care needs, while always operating within regulatory & compliance guidelines
• To formulate solutions for HCPs and key centres, improve the accessibility and availability of Astellas products and treatment optimization thus creating an impact in patients' lives
• Understands the healthcare industry and market dynamics, trends, competitors' landscape, regulations, financial schemes and managed health care environment. To provide customer and external insights to the cross-functional team to design/provide value-adding solutions for our customers and patients: to plan, implement and coordinate promotional efforts with key cross-functions to deliver value in communication e.g. Marketing, Medical and Market Access

Required Qualifications

Preferred Qualifications

Experience

Qualification

• University Degree graduates with major in life science related, engineering or business

Work Experience

• Minimum of 5 years pharmaceutical / healthcare environment experience in specialty care.
• Experience in Oncology would be an advantage

Soft skills:

• High performing behavior with external focus and view. Be competitive. Strong collaboration cross-functionally with Enterprise Mindset. Prioritization and productivity skills. Takes ownership of situations
• Strong communicator – confident and bold to create a presence, defend and differentiate the value of products and objection handling in day-to-day activities, being perceived as trusted partner to advance healthcare

Working Environment

Location

• This position is based in Malaysia and will require on-site work.
• (OR) At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Values and Organisational Behaviours

Skills and Capabilities

Role and Responsibilities 1

• To ensure company and brand objectives, sales targets and patient recruitment targets are met or exceeded
• Deep understanding and mapping of patient and customer journey in order to identify gaps and opportunities in key accounts
• To collaborate with internal and external stakeholders to create value and partnerships in the healthcare system
• To provide timely and critical market and competitive insights to improve organizational and / or brand strategies, tactics or activities
• To prepare monthly key account management report, sales forecast and strive to achieve forecast accuracy, reviewing Risks and Opportunities reporting to the Business Lead
• To develop and implement patient centric sales strategies and tactics
• To execute all assigned marketing activities in designated timeline and objective
• To ensure minimal or zero trade returns

Leadership Responsibility:

• To provide guidance to cross functional teams in all initiatives related to his / her assigned key accounts based on insights drawn from the external environment. Takes ownership for successful execution and resulting outcomes.

Skills and knowledge:

• Proficient PC skills and analysis tools including Word, Excel and PowerPoint
• Skills, knowledge and experience in sales planning and administration of sales teams
• Good understanding of healthcare landscape, and decision-makers and influencers within key accounts
• Deep understanding of patient journey(s) and related treatments in defined disease area(s), enabling engagement at the specialist level
• Fluent in spoken and written English
• Key Account Management
• Outstanding partnering capabilities
• Project Management

Role and Responsibilities 2

Role and Responsibilities 3