Global Marketing Lead, Veozah

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We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Working Environment and Location

• Join highly dynamic and collaborative team
• 25% travel will be required
• At Astellas we recognise that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Purpose and Scope

As the Global Marketing Lead for Women’s Health, you will be reporting directly to the Global Strategic Brand Lead and be responsible for representing the International Region during co-creation of brand strategy and above-country tactics and for supporting affiliates to localize strategy and tactics to ensure continuous and optimal brand growth.

Role and Responsibilities

Compliance:

• Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.  
• Ensure Marketing Function strictly adopt a culture of ethics and compliance, leading by example and appropriately challenging non-compliance.   
• Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).

Key Activities:

• Co-create across affiliates and functions the 1-year operational plan, making recommendations around investment & divestment opportunities and ensuring brand-performance excellence, aligning brand planning and priorities, and increasing collaboration and opportunities for the regional business.
• Act as a key brand expert, driving brand strategy and tactic implementation throughout the region, ensuring adherence to the operational brand plan and global brand strategy, maximizing market share and revenue growth across the region, using the wide and full range of channels needed.
• Work closely with the Customer Engagement Excellence teams, and country commercial brand leads to generate deep customer insights that are patient-focused and reflected in the developed brand plans.
• Work collaboratively with country commercial brand leads to develop recommendations for brand budget allocation.
• Partner with the Omnichannel Strategy & Operations team to build and deploy an effective digital engagement strategy for the brand that is fit-for-purpose across all affiliates.
• Work closely with the regional medical brand lead and country commercial and medical brand lead.

Mandatory Compliance requirements

• To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations.
• Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager; which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
• Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner

Essential Qualifications

• Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
• Proven experience in a similar role focusing on International Markets within a Global Pharmaceutical Organization.
• Fluency in Business English.
• Proven track record of working in an above-country commercial role.
• Demonstrated ability to lead without authority and foster collaboration across diverse, cross-functional, and multicultural settings.
• Experience in global virtual and matrix environments.

Preferred Qualifications

• Experience in Women’s Health therapy area or other specialty care therapy will be preferred but not mandatory.
• Strong marketing competencies, including brand strategy, omnichannel marketing, global forecasting, and financial acumen.
• Experience in product launches.
• Knowledge of digital marketing tools, data analytics, and CRM platforms.
• Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders. 

Benefits

Careers | Astellas

Why Astellas

• We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. 
• People who act with unwavering integrity and are deeply committed to making a tangible impact. 

Learn more at Astellas.com

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